Scramble: How agile strategy can build epic brands in record time
Scramble examines how agile strategy can accelerate the process of building powerful brands. Marty Neumeier focuses on the connection between adaptability, strategic action, and faster brand development, offering readers a concise perspective on creating memorable brands under demanding time constraints.
About This Book
Scramble examines the relationship between agile strategy and brand building.
The book focuses on developing strong brands with speed and adaptability.
Its approach is centered on achieving meaningful brand progress in a compressed timeframe.
Written by Marty Neumeier, it presents a concise perspective on modern branding strategy.
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