The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)
An authoritative reference compiling research on the psychological factors that drive consumer choices, preferences, and marketplace behavior.
About This Book
The Cambridge Handbook of Consumer Psychology presents current research and theory on how individuals interact with products, brands, and marketplaces.
Chapters examine cognitive, emotional, and social influences that guide purchasing decisions and consumption patterns.
The volume addresses both foundational concepts and emerging topics relevant to academics and practitioners.
Contributors synthesize empirical findings to illustrate how psychological science informs marketing strategy and consumer policy.
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