Essentials of Business Research Methods
by Michael Page, Joe Hair Jr., Niek Brunsveld, Adam Merkle
A concise introduction to the essential methods and techniques used in business research for students and practitioners.
About This Book
Essentials of Business Research Methods provides an introduction to the fundamental approaches and techniques employed in business research.
The book covers key stages of the research process, including design, data collection, and analysis.
It is intended for students and practitioners seeking a clear overview of business research methodology.
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