Event Studies: Theory and Management for Planned Events (Events Management)
by Stephen J. Page, Donald Getz
Event Studies: Theory and Management for Planned Events provides an academic foundation for understanding planned events and their management. Covering event studies within the broader events management field, it is designed for students, educators, and readers seeking a focused introduction to the subject.
About This Book
Event Studies: Theory and Management for Planned Events examines the study and management of planned events.
The book presents event studies as a subject area connected with the wider field of events management.
It is suited to readers seeking an academic foundation in planned events and their management.
Written by Stephen J. Page and Donald Getz, this title supports study and reference in events management.
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