Introduction to Sport Marketing (Sport Management Series)
by Andrea N. Geurin, James Skinner, Aaron C.T. Smith, Constantino Stavros
Introduction to Sport Marketing offers a clear starting point for understanding marketing in the sport sector. As part of the Sport Management Series, this book provides students and interested readers with an introduction to a key area of sport management, authored by Andrea N. Geurin, James Skinner, Aaron C. T. Smith, and Constantino Stavros.
About This Book
Introduction to Sport Marketing presents an entry point into the study of marketing within the sport sector.
Written by Andrea N. Geurin, James Skinner, Aaron C. T. Smith, and Constantino Stavros, the book is part of the Sport Management Series.
It is suited to readers seeking a foundational perspective on sport marketing and its place within sport management.
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