Principles of Strategic Communication
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Principles of Strategic Communication

by Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

Business Education Communication
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Principles of Strategic Communication offers a focused foundation in the field of strategic communication. Written by Derina Holtzhausen, Jami Fullerton, and Bobbi Kay Lewis, this book is designed for readers seeking an accessible introduction to the principles and strategic thinking that inform effective communication.

ISBN-13 9781032626284 ASIN 1032626283 Views 10 Publisher Routledge Year 2025 Edition 2 Format Paperback Product Group Book Pages 380 Adult No Created August 27, 2026 Updated November 13, 2026
About This Book

Principles of Strategic Communication is a book focused on the foundational ideas and practices of strategic communication.

It provides an introduction to a field concerned with purposeful communication and strategic thinking.

Written by Derina Holtzhausen, Jami Fullerton, and Bobbi Kay Lewis, the book is suited to readers seeking a broad grounding in strategic communication.

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I will be using this book for: