Global Strategy: A Market Creation Approach
by Sali Li, Noman Ahmed Shaheer
Explores how companies can create new markets globally through strategic innovation and market development, offering a practical framework for international business growth.
About This Book
Global Strategy: A Market Creation Approach presents a framework for developing business strategies that focus on creating new markets worldwide.
The book emphasizes the importance of innovation and market development as key drivers for international growth.
Readers will explore concepts that help organizations identify untapped opportunities and build sustainable competitive advantages across borders.
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