Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
Social Media for Strategic Communication presents creative strategies and research-based applications for understanding social media within strategic communication. Karen Freberg’s book offers a focused resource for students, educators, and practitioners seeking to connect social platforms with communication planning and practice.
About This Book
Social Media for Strategic Communication examines the role of social media in contemporary communication practice.
The book focuses on creative strategies for using social platforms as part of broader strategic communication efforts.
Research-based applications provide a foundation for understanding and applying social media concepts.
Written by Karen Freberg, this title is suited to readers studying or practicing strategic communication and social media.
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