Intelligence d’Affaires & Marketing Numérique (French Edition)
by Pr. Léo Trespeuch, Pr. Elisabeth Robinot, Pr. William Menvielle
A French academic guide examining business intelligence and digital marketing strategies for professionals seeking data-driven approaches.
About This Book
This book explores the intersection of business intelligence and digital marketing in the French market.
Authored by three professors, it provides academic perspectives on data-driven marketing approaches.
Readers will find discussions on modern marketing techniques and business intelligence applications.
The content is presented in French and targets marketing and business professionals.
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