The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Learn how to leverage social media, online video, blogs, and other digital channels to connect directly with buyers and drive results.
About This Book
This book explains how organizations can use the web and social technologies to communicate directly with buyers.
It covers strategies for online video, blogs, news releases, and viral marketing.
The focus is on reaching audiences without relying solely on traditional media outlets.
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