You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
by Chris Goward
Learn how conversion optimization and systematic testing can increase leads, sales, and profit by making data-driven marketing decisions.
About This Book
You Should Test That introduces conversion optimization as both an art and a science for improving marketing results.
The book explains how systematic testing can uncover opportunities to increase leads, sales, and overall profit.
Readers learn core principles and processes for running effective optimization programs within their organizations.
The content focuses on using data to make better marketing decisions rather than relying on opinions or guesswork.
Reviews
No reviews yet. Be the first to review this book!