The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di

by David Meerman Scott

Marketing Digital Media Public Relations
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Learn how to use social media, online video, mobile apps, blogs, and viral marketing to reach buyers directly and effectively.

ISBN-13 9781118488768 ASIN 1118488768 Views 109 Publisher WILEY Year 2013 Edition 4 Format Paperback Product Group Book Pages 464 Adult No Created March 22, 2026 Updated August 14, 2026
About This Book

The New Rules of Marketing & PR shows how organizations can reach buyers directly through digital channels.

It covers social media, online video, mobile applications, blogs, and news releases.

The book explains how to use these tools to engage audiences and drive results.

Content is based on real-world examples and current online practices.

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