How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything examines how businesses can evaluate factors that appear difficult or impossible to quantify. Douglas W. Hubbard offers a practical perspective on measurement, uncertainty, and decision-making for readers seeking clearer ways to assess value in business contexts.
About This Book
How to Measure Anything explores the challenge of assigning useful measurements to factors that may initially seem intangible in business.
Douglas W. Hubbard presents measurement as a way to clarify uncertainty and support more informed decisions.
The book is aimed at readers interested in business analysis, practical evaluation, and making better use of available information.
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