Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do
by Brett King
Brett King explores the transformation of banking from a physical destination into an everyday digital activity. Bank 3.0 considers how technology and changing customer expectations are reshaping financial services, offering a broad examination of what banking means in a more connected and increasingly technology-driven world.
About This Book
Bank 3.0: Why Banking Is No Longer Somewhere You Go But Something You Do explores a changing understanding of banking and financial services.
Brett King examines the shift away from banking as a place customers visit toward banking as an activity embedded in everyday life.
The book focuses on the relationship between banking, technology, and evolving customer expectations.
It offers a broad perspective on how the future of banking may be shaped by new ways of accessing and using financial services.
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