Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
by Tim Halloran
Romancing the Brand examines how brands create strong, intimate relationships with consumers. Tim Halloran focuses on the connection between branding and consumer relationships, offering readers interested in marketing and brand strategy a concise exploration of how meaningful connections can shape the way consumers relate to brands.
About This Book
Romancing the Brand examines the relationships that develop between brands and consumers.
The book focuses on creating strong, intimate connections as part of effective branding.
Tim Halloran presents branding through the lens of consumer relationships.
It offers a focused resource for readers interested in marketing, brand strategy, and customer engagement.
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