The Human Brand: How We Relate to People, Products, and Companies
by Susan T. Fiske, Chris Malone
The Human Brand examines how people relate to products and companies. Susan T. Fiske and Chris Malone explore the human side of branding, focusing on the connections between personal relationships, customer perceptions, and the organizations behind the products people encounter.
About This Book
The Human Brand examines how people relate to products and companies.
Susan T. Fiske and Chris Malone explore the connection between human relationships and the way brands are perceived.
The book considers the relationship between people, products, and companies.
It offers a business-focused look at the human side of branding and customer relationships.
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