Advanced Google AdWords
by Brad Geddes
Brad Geddes presents a focused guide to advanced Google AdWords for readers ready to build on basic paid search knowledge. Useful for marketers, advertisers, and business professionals, this book explores the more sophisticated side of managing and understanding campaigns on Google’s advertising platform.
About This Book
Advanced Google AdWords focuses on the more sophisticated aspects of advertising through Google’s search platform.
Written by Brad Geddes, the book is intended for readers who want to move beyond introductory paid search concepts.
It provides a focused resource for understanding and managing advanced AdWords campaigns.
The book may suit marketers, advertisers, business owners, and professionals seeking to strengthen their digital advertising knowledge.
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