Data Mining for Business Intelligence: Concepts, Techniques, and Applications in R
Data Mining for Business Intelligence presents core concepts, techniques, and applications for using data mining in business settings. With an emphasis on R, the book offers a structured introduction for students, professionals, and other readers interested in connecting analytical methods with business intelligence.
About This Book
Data Mining for Business Intelligence introduces the relationship between data mining and business decision-making.
The book covers foundational concepts and techniques for analyzing data in a business intelligence context.
Applications in R provide a practical programming environment for exploring data mining methods.
Written by Galit Shmueli, it is suited to readers studying or applying data-driven approaches in business.
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