Salesforce Marketing Cloud for Dummies
by Chester Bullock, Mark Pollard
Salesforce Marketing Cloud for Dummies offers an accessible introduction to Salesforce Marketing Cloud and digital marketing concepts. Chester Bullock and Mark Pollard explain the subject in a straightforward For Dummies style, making the book a useful starting point for readers seeking a clearer understanding of this marketing technology.
About This Book
Salesforce Marketing Cloud for Dummies introduces readers to Salesforce Marketing Cloud and its role in digital marketing.
The book is designed to make the platform and its related marketing concepts more accessible to a broad audience.
Readers can use it as a general guide to understanding Marketing Cloud within a business and marketing context.
Chester Bullock and Mark Pollard present the subject in the approachable style associated with the For Dummies series.
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