Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
by Eric Siegel
An introduction to predictive analytics, showing how data and algorithms are used to forecast behavior and improve decisions across industries.
About This Book
This book introduces the field of predictive analytics and its growing role in decision-making.
It explains core techniques used to analyze data and generate forecasts.
The text covers applications across marketing, risk, healthcare, and other sectors.
Readers learn how organizations turn raw information into actionable predictions.
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