Next Generation Demand Management: People, Process, Analytics, and Technology (Wiley and SAS Business Series)
Next Generation Demand Management explores the business discipline through four connected areas: people, process, analytics, and technology. Written by Charles W. Chase for the Wiley and SAS Business Series, it offers readers a structured perspective on demand management and its role in contemporary organizations.
About This Book
Next Generation Demand Management examines demand management through the connected perspectives of people, process, analytics, and technology.
Charles W. Chase presents the subject within a business context, emphasizing the relationship among organizational capabilities and analytical tools.
The book is part of the Wiley and SAS Business Series and is designed for readers seeking a structured introduction to contemporary demand management.
Its focus makes it relevant to business professionals, managers, and students interested in how organizations approach demand-related challenges.
Reviews
No reviews yet. Be the first to review this book!