Monetizing Innovation: How Smart Companies Design the Product Around the Price
by Madhavan Ramanujam, Georg Tacke
Learn how to design products around pricing to increase revenue and deliver greater customer value from the outset.
About This Book
Monetizing Innovation provides guidance on aligning product development with pricing decisions.
The book emphasizes creating offerings that customers are willing to pay for from the start.
It outlines methods for identifying customer needs and setting prices accordingly.
Readers learn how to avoid common pitfalls that reduce profitability in new products.
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