Marketing Research
by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
Marketing Research presents an academic resource for understanding the field of marketing research. Written by V. Kumar, Robert P. Leone, David A. Aaker, and George S. Day, it is intended for students and readers developing a foundation in marketing and business research.
About This Book
Marketing Research is a business and marketing text focused on the study of marketing research.
It is authored by V. Kumar, Robert P. Leone, David A. Aaker, and George S. Day.
The book is suited to readers seeking an educational resource connected with marketing research and business decision-making.
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