Marketing 5.0: Technology for Humanity
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
In Marketing 5.0: Technology for Humanity, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan reveal how emerging technologies can transform marketing into a force for good. The book advocates for strategies that leverage digital tools to build empathetic, sustainable relationships with customers, evolving beyond traditional models to embrace a human-centered future in business.
About This Book
Marketing 5.0: Technology for Humanity presents a forward-looking approach to marketing in the digital age. It emphasizes the role of technology in creating more humane and effective strategies that prioritize customer well-being.
The book builds on previous marketing paradigms, evolving from product-centric to human-centric models. It discusses how advancements in data, AI, and connectivity can foster deeper connections between brands and consumers.
Authors Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan draw on their expertise to outline practical frameworks for businesses adapting to technological shifts while maintaining ethical standards.
Through this lens, the text highlights opportunities for innovation that balance efficiency with empathy, ensuring marketing serves humanity's broader needs.
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