Marketing 6.0: The Future Is Immersive
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 6.0: The Future Is Immersive explores the next stage of marketing in a world shaped by digital innovation and immersive experiences. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan offer a forward-looking examination for marketers, business professionals, students, and readers interested in the evolution of customer engagement.
About This Book
Marketing 6.0: The Future Is Immersive examines the changing relationship between marketing, technology, and customer experience.
Written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, the book focuses on the emerging role of immersive experiences in the future of marketing.
It offers a forward-looking perspective for readers interested in how brands may engage audiences as digital environments continue to evolve.
This title is suited to marketers, business professionals, students, and anyone seeking a broad introduction to the future direction of marketing.
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