Contemporary Business
by Louis E. Boone, David L. Kurtz, Brahm Canzer, Michael H. Khan, Rosalie Harms, Peter M. Moreira
An essential introduction to business fundamentals, covering management, marketing, finance, and entrepreneurship with practical applications for today's marketplace.
About This Book
Contemporary Business provides students with a thorough overview of essential business concepts and current industry practices.
The text covers key areas including management, marketing, finance, and entrepreneurship with real-world relevance.
Written by experienced educators, it emphasizes practical applications and contemporary business challenges.
The book helps readers develop critical thinking skills needed for success in today's competitive business environment.
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