International Marketing
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International Marketing

by Michael R. Czinkota, Ilkka A. Ronkainen

Business Marketing
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International Marketing provides a focused introduction to the principles and practice of marketing across national borders. Written by Michael R. Czinkota and Ilkka A. Ronkainen, it is a useful resource for students, business readers, and anyone seeking a foundation in international marketing.

ISBN-13 9781133627517 ASIN 113362751X Views 275 Publisher Cengage Learning Year 2012 Edition 10 Format Paperback Product Group Book Pages 720 Adult No Created March 02, 2026 Updated September 30, 2026
About This Book

International Marketing examines marketing in an international context, providing a foundation for understanding how organizations approach markets beyond their home countries.

Written by Michael R. Czinkota and Ilkka A. Ronkainen, the book is suited to readers seeking an academic or professional introduction to international marketing.

It offers a focused resource for studying the concepts, decisions, and considerations associated with marketing across different countries and markets.

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I will be using this book for:
9 total votes