Contemporary Marketing

by Louis E. Boone, David L. Kurtz

Business

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Contemporary Marketing offers a broad introduction to the field for students and readers building their understanding of business and marketing. Written by Louis E. Boone and David L. Kurtz, it provides a current-oriented foundation for exploring marketing concepts and practices.

ISBN-13 9781133628460 ASIN 113362846X Views 382 Publisher South-Western Pub Year 2013 Edition 16 Format Hardcover Product Group Book Pages 670 Created February 09, 2026 Updated September 18, 2026

About This Book

Contemporary Marketing presents a broad introduction to the field of marketing.

Written by Louis E. Boone and David L. Kurtz, the book is intended for readers studying or exploring marketing.

Its contemporary focus makes it suitable as a general resource for understanding marketing in a modern business context.

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Contemporary Marketing

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