Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing
Tom Doctoroff’s Twitter is Not a Strategy questions whether social media activity can substitute for sound brand marketing. The book presents a business-focused perspective on rediscovering fundamental marketing principles and considering how brands can be approached beyond the use of platforms such as Twitter.
About This Book
Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing examines the relationship between social media and effective brand marketing.
Tom Doctoroff’s title challenges the idea that using Twitter or other social platforms is, by itself, a complete strategy.
The book is positioned as a business and marketing guide for readers interested in returning to core principles of building and managing brands.
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