Strategic Integrated Marketing Communications
by Larry Percy
Strategic Integrated Marketing Communications provides a focused foundation for understanding how marketing communication activities can be coordinated within a strategic framework. Written by Larry Percy, this business and marketing title is suited to students, practitioners, and readers seeking an accessible introduction to integrated communication planning.
About This Book
Strategic Integrated Marketing Communications examines the relationship between marketing strategy and coordinated communication.
The book focuses on integrated marketing communications as a structured business and marketing discipline.
It is suited to readers seeking a clear foundation in strategic communication planning.
Larry Percy presents the subject for students and professionals in marketing and related fields.
Reviews
No reviews yet. Be the first to review this book!