Cases in Public Relations Management: The Rise of Social Media and Activism
Cases in Public Relations Management explores how social media and activism have reshaped the public relations landscape. Through a case-based approach, Patricia Swann presents a practical framework for considering contemporary communication challenges, organizational responses, and the evolving responsibilities of public relations professionals.
About This Book
Cases in Public Relations Management examines the changing practice of public relations in the age of social media and activism.
The book uses cases to connect public relations management with contemporary communication environments.
It provides a focused resource for exploring how organizations and practitioners respond to evolving public engagement.
Written by Patricia Swann, this work is suited to readers studying or practicing public relations management.
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