Marketing in the International Aerospace Industry
Marketing in the International Aerospace Industry offers a focused look at the principles and practice of marketing in a specialized global business sector. Written for readers interested in aerospace and international commerce, it provides context for understanding how marketing applies within this distinctive industry.
About This Book
Marketing in the International Aerospace Industry examines marketing within the global aerospace sector.
The book focuses on the business challenges and opportunities associated with marketing aerospace products and services internationally.
It is intended for readers seeking a sector-specific perspective on international marketing and aerospace business.
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