The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

by Helen Katz

Communication Advertising Media Planning
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A practical guide covering advertising media selection, planning, research, and buying for students and professionals.

ISBN-13 9781138352643 ASIN 1138352640 Views 174 Publisher Routledge Year 2019 Edition 7 Format Paperback Product Group Book Pages 258 Adult No Created February 17, 2026 Updated September 22, 2026
About This Book

The Media Handbook serves as a complete guide to advertising media selection, planning, research, and buying.

Authored by Helen Katz, the book is part of the Routledge Communication Series.

It provides foundational knowledge for professionals and students in advertising and media fields.

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I will be using this book for:
7 total votes