Digital Marketing: Integrating Strategy, Sustainability, and Purpose
by Ira Kaufman, Chris Horton, Mariusz Soltanifar
Digital Marketing: Integrating Strategy, Sustainability, and Purpose presents a connected view of modern marketing. Ira Kaufman, Chris Horton, and Mariusz Soltanifar explore how digital marketing can be understood alongside strategic priorities, sustainability, and organizational purpose, offering readers a contemporary foundation for responsible and meaningful marketing practice.
About This Book
This book examines digital marketing through the integrated perspectives of strategy, sustainability, and purpose.
It considers how marketing decisions can connect organizational objectives with broader responsibilities and meaningful outcomes.
The book is suited to readers seeking a contemporary, purpose-oriented view of digital marketing.
Its focus brings together practical business thinking and sustainability-minded approaches in one comprehensive discussion.
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