The Media Economy (Media Management and Economics Series)
A concise guide to the economic principles and market dynamics driving media industries and organizations.
About This Book
The Media Economy provides a clear introduction to the economic forces that influence media companies and markets.
It examines ownership structures, market competition, and the impact of technology on media organizations.
The book explores revenue models, audience measurement, and regulatory issues affecting the media sector.
Readers gain insight into how economic decisions shape content production and distribution across platforms.
Reviews
No reviews yet. Be the first to review this book!
Write a Review
I will be using this book for:
2 total votes