International Marketing
by Philip R. Cateora, John Graham, Mary C Gilly, Bruce Money
A foundational textbook exploring international marketing strategies, global business environments, and cross-border trade considerations for students and professionals.
About This Book
International Marketing provides essential insights into conducting business across borders.
The text covers key concepts in global marketing environments and strategies.
Readers gain understanding of cultural, economic, and political factors in international trade.
The book serves as a foundational resource for students and professionals in marketing.
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