M: Advertising
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M: Advertising

by William Arens, Michael Weigold

Business Marketing
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A core advertising textbook offering essential principles and practices for students, presented without access codes or extras.

ISBN-13 9781259815942 ASIN 1259815943 Views 374 Publisher McGraw Hill Year 2017 Edition 3 Format Paperback Product Group Book Pages 480 Created April 05, 2026 Updated September 05, 2026
About This Book

M: Advertising serves as a foundational textbook for students studying advertising principles and practices.

The text provides essential knowledge without including any supplementary access codes or additional materials.

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I will be using this book for:
24 total votes