ABC's of Relationship Selling Through Service
by Charles M. Futrell, Raj Agnihotri, Mike Krush
ABC's of Relationship Selling Through Service offers an introduction to sales grounded in relationships and service. Written for students and professionals, it explores the connection between customer-focused interaction and effective selling, making it a useful starting point for readers interested in modern sales practice.
About This Book
ABC's of Relationship Selling Through Service presents a business-focused approach to selling that emphasizes relationships and service.
Written by Charles M. Futrell, Raj Agnihotri, and Mike Krush, the book is suited to readers studying or practicing sales and customer-focused business.
Its subject connects sales performance with the quality of professional interactions and the role of service in building business relationships.
The title may serve as a foundational resource for students, sales professionals, and anyone seeking an introduction to relationship-oriented selling.
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