Contemporary Advertising
by Michael F. Weigold, William F. Arens
Contemporary Advertising presents an academic treatment of advertising through a modern lens. Written by Michael F. Weigold and William F. Arens, it belongs to the fields of marketing, business, and communication and may appeal to students and readers exploring advertising as a professional discipline.
About This Book
Contemporary Advertising is a book about advertising in a modern context.
Its subject places it within the broader fields of marketing, business, and communication.
The book is authored by Michael F. Weigold and William F. Arens.
It may serve as a relevant resource for readers studying or seeking to understand advertising.
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