M: Advertising

by William Arens, Michael F. Weigold

Business Marketing

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M: Advertising provides an accessible foundation in advertising for students and general readers. Written by William Arens and Michael F. Weigold, it serves as an educational resource for understanding advertising within the broader context of marketing communication.

ISBN-13 9781260381894 ASIN 1260381897 Views 289 Publisher McGraw Hill Year 2021 Edition 4 Format Paperback Product Group Book Pages 480 Created March 01, 2026 Updated September 05, 2026

About This Book

M: Advertising is a book focused on the study and practice of advertising.

It offers an educational resource for readers seeking a broad introduction to advertising and its role in marketing communication.

Written by William Arens and Michael F. Weigold, the book is suited to students and others developing familiarity with advertising concepts.

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M: Advertising

About This Book

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