ISE International Marketing
by John Graham, Philip Cateora, Mary Gilly
ISE International Marketing brings together the work of Philip R. Cateora, John Graham, and Mary C. Gilly in its 18th edition. Published by McGraw-Hill Education, it provides a focused resource for readers studying or exploring international marketing within a business and educational context.
About This Book
ISE International Marketing is an 18th-edition work by Philip R. Cateora, John Graham, and Mary C. Gilly.
The book focuses on international marketing and is suited to readers seeking a business-oriented resource in this field.
This edition is associated with McGraw-Hill Education and McGraw-Hill Interamericana de España S.L.
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