Connect Access Card For Services Marketing Integrating Customer Focus Across the Firm
by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D Gremler, Martin Mende
Connect Access Card for Services Marketing: Integrating Customer Focus Across the Firm supports learners exploring services marketing through a customer-focused business perspective. Created by Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler, and Martin Mende, this access product is designed for marketing education.
About This Book
Connect Access Card for Services Marketing: Integrating Customer Focus Across the Firm is an access product centered on services marketing.
The title emphasizes integrating customer focus across an organization, making it relevant to learners studying marketing and service-based business practices.
Authored by Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler, and Martin Mende.
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