Loose Leaf for Services Marketing
by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D Gremler, Martin Mende
Loose Leaf for Services Marketing provides an academic introduction to the field of services marketing. Authored by Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler, and Martin Mende, this course-oriented business text is designed for students and readers building foundational knowledge of marketing in service contexts.
About This Book
Loose Leaf for Services Marketing is a business and marketing text centered on the study of services marketing.
Written by Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler, and Martin Mende, it is suited to students and readers seeking an academic foundation in the subject.
The loose-leaf format supports use as a course text and allows the material to be integrated into structured study.
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