Contemporary Advertising
by William Arens, Michael Weigold
Written by William Arens and Michael Weigold, Contemporary Advertising examines the field of advertising for readers seeking a clear foundation in this important business and communication discipline. It is suited to students, professionals, and anyone interested in understanding advertising in a contemporary context.
About This Book
Contemporary Advertising is a book about the field of advertising.
Written by William Arens and Michael Weigold, it presents an exploration of contemporary advertising.
The book may serve as a useful resource for readers seeking an introduction to advertising as a business and communication discipline.
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