ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

by George Belch, Michael Belch

Advertising Marketing Textbook Promotion

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

ISE Advertising and Promotion: An Integrated Marketing Communications Perspective provides an academic overview of advertising and promotion through an integrated marketing communications lens. Written by George Belch and Michael Belch, it is suited to students and readers seeking a structured foundation in marketing communication concepts.

ISBN-13 9781260570991 ASIN 1260570991 Views 373 Publisher McGraw Hill Year 2021 Edition 12 Format Paperback Product Group Book Pages 848 Created September 01, 2026 Updated September 13, 2026

About This Book

ISE Advertising and Promotion: An Integrated Marketing Communications Perspective examines advertising and promotion within the broader field of marketing communications.

Written by George Belch and Michael Belch, this title is designed for readers studying or reviewing advertising and promotional practices.

Its integrated marketing communications perspective emphasizes how advertising and promotion relate to one another in a coordinated marketing context.

I will be using this book for:

ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

About This Book

Reviews

Write a Review

I will be using this book for: