Loose Leaf for M: ADVERTISING

by Michael F. Weigold, Christian Arens, William F. Arens, David H. Schaefer

Textbook Marketing Advertising

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Loose Leaf for M: ADVERTISING offers a structured introduction to advertising for students and learners. Written by Michael F. Weigold, Christian Arens, William F. Arens, and David H. Schaefer, this academic text provides a foundation for understanding the field and supports classroom study.

ISBN-13 9781264058556 ASIN 1264058551 Views 106 Publisher McGraw Hill Year 2021 Edition 4 Format Loose Leaf Product Group Book Pages 480 Created April 16, 2026 Updated September 16, 2026

About This Book

Loose Leaf for M: ADVERTISING presents a focused study of advertising for students and readers building foundational knowledge in the field.

Written by Michael F. Weigold, Christian Arens, William F. Arens, and David H. Schaefer, the book brings together multiple author perspectives on advertising.

Its loose-leaf format is suited to academic use and course-based learning.

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