Loose Leaf for Advertising and Promotion

by George E. Belch, Michael A. Belch

Business Education Marketing Advertising

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Loose Leaf for Advertising and Promotion offers an academic introduction to advertising and promotional communication. Written by George E. Belch and Michael A. Belch, it is suited to students and readers seeking foundational knowledge of marketing, advertising, and related business practices.

ISBN-13 9781264075065 ASIN 1264075065 Views 54 Publisher McGraw Hill Year 2020 Edition 12 Format Loose Leaf Product Group Book Pages 848 Created August 24, 2026 Updated October 14, 2026

About This Book

Loose Leaf for Advertising and Promotion is a business and marketing textbook focused on advertising and promotional communication.

Written by George E. Belch and Michael A. Belch, the book is intended for readers studying or exploring the field of advertising and promotion.

Its subject makes it a suitable resource for coursework, reference, and foundational learning in marketing communications.

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Loose Leaf for Advertising and Promotion

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