Advertising and Promotion: An Integrated Marketing Communications Perspective: 2026 Release ISE
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Advertising and Promotion: An Integrated Marketing Communications Perspective: 2026 Release ISE

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Advertising Marketing Strategy Marketing Textbook
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Advertising and Promotion: An Integrated Marketing Communications Perspective: 2026 Release ISE provides a focused resource on advertising, promotion, and integrated marketing communications. This current edition is intended for readers seeking an educational or professional reference in the marketing field.

ISBN-13 9781264501830 ASIN 1264501838 Views 24 Publisher McGraw-Hill Education Format Paperback Product Group Book Created August 24, 2026 Updated September 25, 2026
About This Book

Advertising and Promotion: An Integrated Marketing Communications Perspective: 2026 Release ISE centers on advertising, promotion, and integrated marketing communications.

This edition is suited to readers studying or reviewing core ideas in marketing communications.

With its 2026 release designation, the book offers a current edition for educational and professional reference.

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I will be using this book for: