Contemporary Advertising ISE
I will be using this book for:
1 total vote
Log in to remove ads

Contemporary Advertising ISE

by William Arens, Christian Arens, Michael Weigold

Business Education Marketing Advertising
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Contemporary Advertising ISE provides an accessible foundation for studying advertising in a modern context. Written by William Arens, Christian Arens, and Michael Weigold, it is designed for readers seeking a broad introduction to advertising, its professional significance, and its role in business and communication.

ISBN-13 9781266077098 ASIN 126607709X Views 43 Publisher McGraw-Hill Education Year 2023 Edition 17 Format Paperback Product Group Book Pages 736 Created August 25, 2026 Updated September 08, 2026
About This Book

Contemporary Advertising ISE presents an introduction to the field of advertising.

The book is written by William Arens, Christian Arens, and Michael Weigold.

It is suited to readers seeking foundational knowledge of advertising and its place within business and communication.

The title emphasizes a contemporary perspective on advertising as an area of study.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
1 total vote