Essentials of Marketing: A Marketing Strategy Planning Approach: 2026 Release
by William D. Perreault, Joseph P. Cannon
Essentials of Marketing introduces the core ideas behind marketing strategy and planning. This 2026 release provides a focused foundation for readers studying marketing, building business knowledge, or seeking a structured understanding of how marketing decisions are developed and applied.
About This Book
Essentials of Marketing presents foundational concepts in marketing and strategic planning.
This 2026 release is designed to support readers developing an understanding of how marketing strategies are formed and organized.
It offers a practical foundation for studying marketing decision-making and planning approaches.
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